2018-10-30

——Interview with Zhang Weiding, General Manager of Shanghai Cooper Refrigeration Equipment Co., Ltd.

Editor's note:

In the industry wave, countless companies are pursuing rapid occupation of the market, expansion of scale, and explosive development, but few can go for a long time. "Cold Chain" magazine recently visited Shanghai Cooper, which has a good reputation in the industry. During the conversation with General Manager Zhang Weiding, the author really felt a pair of outstanding companies that are solid, responsible, and pursue stability and long-term stability, and share common business philosophy. The great wisdom of home.

To be a responsible company for customers wholeheartedly

It is Mr. Zhang repeatedly mentioned that he wholeheartedly thinks about the needs of customers. Mr. Zhang believes that an enterprise needs to have sufficient delivery capacity to ensure that customers can get the equipment on time, with quality and quantity. Cooper’s products such as units and air coolers are produced in accordance with orders. In line with the sense of responsibility to customers, as a responsible enterprise, Cooper people always keep customers in mind, keep track of the delivery situation, and follow The contract is fulfilled and customer trust is very high.

Shanghai Cooper Refrigeration Equipment Co., Ltd. is a comprehensive enterprise integrating production of refrigeration units, air coolers, product development and technical services. Since its establishment 18 years ago, the company has continued to grow and develop, and has become a professional sales agency in China for the world's refrigeration equipment and accessories manufacturers. The units produced are: outdoor silent unit, low temperature cascade unit, oil and gas recovery unit, parallel unit, screw unit, complete chiller, air cooler: Cooper European series air cooler, D-type air cooler. Cooper has always had a good corporate reputation.

Do the details and serve customers

From ordinary factory employees, technicians to management, Cooper measures its work from the perspective of customers. In the weekly quality meeting, it is emphasized to do a good job in the details of the product, and to make it convenient for customers is the kingly way. Mr. Zhang said, for example, there is a wiring of a ZSI unit with a main board and an electronic expansion valve. Some customers don’t understand. We will connect all the wiring in the unit. The only thing left for customers is to connect the compressor, solenoid valve, pressure Control, the zero line is enough, clear and clear, as long as people who don’t understand follow the signs, they can use it well, without the need for customers to understand in detail. The customer's level is high or low. Define the customer as a simple type, and require the product to satisfy the customer. Otherwise, the work of Cooper has not been done.

In order to provide customers with more convenience, it is more convenient in the installation and use process, and also made a lot of detailed cold storage installation videos. It is not easy to do all the details of production, sales, service, etc., and Cooper can do it in a down-to-earth manner. Only by thinking carefully about the customers can the details be done well. For small and medium-sized enterprises, Mr. Zhang believes that in addition to price competition, it is more about the details of some products and services that are better than others in the details, and then they can gain the reputation of customers and the enterprise can move to a higher level. Part of Cooper's success is derived from feedback from old customers, who did not do well in product details, and kept improving and doing better. Customers choose Coubao box-type units, parallel units, screw units and other products, all of which are fancy Coubao’s reliable quality, high cost performance, and good service selection. Coubao designs customers to meet various requirements. . We also rely on our own hard work. Enterprises need to be long-term. A good team of employees is the core competitiveness of the company. Our starting point is to strengthen the training of employee capabilities, such as salespersons, how to communicate with different customers and let customers It is different to have a sense of trust in the product. The first is to locate customers. The installation company pays more attention to the quality of the product itself, the ratio of installation, stability, price, etc., while the end user is more concerned about whether the product design can meet their own requirements and the failure rate. How about the energy efficiency ratio, and train employees' self-promotion ability, order-taking ability and delivery ability. The second is to focus on product quality. We strictly inspect the purchase of goods, the production process, and the unit factory inspection, and the product qualification rate is stable.

Health efficiency scale

Cooper's current production capacity is about 3,500 sets a year. Whether a company is functioning well is just like a person's health is very important. Cooper does not pursue scale too much, pays attention to efficiency, and strives to satisfy all aspects of employees, customers, and suppliers. A production-oriented company, the shorter the time from purchase to shipment, the more competitive it is, the faster the capital turnover, there is no pressure, and the company has a good attitude and can survive for a long time. The company puts product quality at heart, and profit is guaranteed, and there is no need to spend a lot of other thoughts. This kind of life is happy and simple. The author deeply feels that Kubao is happy and happy, without the anxiety of most companies, and full of happiness and satisfaction. .

Mr. Zhang said that he has always thought about running the company well and doing it for a long time. He didn't think too much about how strong the company would be. No matter how much money or ability is, a responsible person is a good person! The same is true for business. Cooper's philosophy is to be a responsible and good company! Mr. Zhang believes that a responsible company means that when customers have any problems, the company will ensure that there are technical personnel to provide good services. This is also a concept to strictly demand oneself, and Couba is the same from top to bottom. Employees have a stable working environment; suppliers have a high degree of trust in payment, and they feel that the company is a reliable company; customers have a lot of trust in product quality. Mr. Zhang is very proud that, as a responsible boss, all of this is done in a down-to-earth manner. After these points are done, the company will be no problem for a long time.

Focus on learning

Mr. Zhang said that to be a good company, efficiency, learning ability, innovation ability or following ability must keep up. Put yourself in a position where you don’t understand, do a good job of people, others will be willing to help, the more competent people are more willing to share, and then drive the development of the industry, this is the pattern of an enterprise. Mr. Zhang defines Kubao as a learning-oriented enterprise, and emphasizes learning from production staff, sales staff, technical staff and leaders themselves. Only continuous learning can meet the requirements of customers, which also makes learning more motivated and meaningful. Cooper’s development has been relatively stable. The company has a good atmosphere. Mr. Zhang and his wife’s management philosophy is very consistent. The team they lead is also very united. Old employees bring new employees. Everyone is willing to share help and promote their own growth. A strong atmosphere of "all for me, I am for all" has been formed, and the employees are very stable. Mr. Lu thinks that he is very proud from four people when he started his business to more than 20 people now. After 18 years, he still has roots in the library. Bao, with the passage of time, his emotions have become deeper.

Whether a company can make a profit, Mr. Zhang believes that the major premise of the industry is on the one hand, the market capacity is increasing, and the business initiative is actually in his hands. Diligence and hard work will be able to get more of the market share. Many small and medium-sized enterprises can survive without much innovation. An enterprise that can stabilize its products can win its reputation. This also provides a good example for many companies facing survival problems. Mr. Zhang believes that in the refrigeration equipment industry, stability is more important than innovation. Putting quality stability in the minds of management. If this aspect is done well, the company will have a long-term expectation. The century-old brand is like this step by step. .

Good people do good business, they are word of mouth

In today's market, the reputation of companies is spreading quickly. Cooper requires that the products produced by itself, whether in appearance or inwardness, must do their own products! We never compare blindly, but compare ourselves with ourselves, continue to improve and grow, and the product quality is excellent. The flow of funds is very good, and the employees are stable, so the company is developing healthily. The dream of both Mr. Zhang is to be a healthy company. The pursuit of scale is related to the personality of the boss. Every company develops according to its own personality. It is not comparable and can only be compared with its own company. This is very important. If you want a healthy company, do it down-to-earth and stabilize the workforce that suits your company. This stems from the boss's personality and is the starting point for everything. Mr. Zhang said that he hopes that good people will do a good job in the company, and the reputation of suppliers, customers, and employees is good. The practice in the past few years has also proved that Cooper is a good company. Our media is precisely to guide everyone in a good direction, introduce good products to everyone, establish industry concepts and reputation, and strive to regulate the chaotic industry and convey valuable things.

Mr. Zhang said sincerely that it is not easy to be a healthy enterprise. The product is like the blood of an enterprise. It does not make repetitive mistakes. It is not good to make a good product. At present, I am satisfied with the company, and it has been very stable from its founding to the present.

Recently, Cooper moved to a new factory, making management more convenient. Mr. Zhang believes that whether the refrigeration industry is profitable or not depends on how the company does it. Cooper’s trick is to do things efficiently, grasp the cycle, and cooperate with suppliers, sufficient funds, and its own production capacity, If sales ability, service ability, and publicity ability are in place, the enterprise will naturally prosper.

A company can only keep its promises if it operates in a healthy manner. "Couba does not need to look tall and big, but only requires it to be very real." It is not easy to do one thing every day for ten years, and it is not easy in today's market. Those who are down-to-earth Companies that make products will eventually do better. Because of a good and healthy business philosophy, we believe that Kubao's future will develop better and for a long time!

What is business?

"Born" means unfamiliar, and "meaning" means satisfaction. By serving unfamiliar customers to satisfaction, "business" can be achieved.

No matter how big your business is, just do two things well! One is your character, and the other is your product. Your character determines your network, and your product determines your existence. The rest is persistence and win more business with kindness and sincerity.